top of page

Marketing + Analytics + Creativity

Screenshot 2026-07-13 at 4.24_edited.jpg

As part of an Elon University Supply Chain Management project, my team evaluated Elon Dining's waste management system by analyzing supply chain operations, sustainability metrics, and operational trade-offs. We developed data driven recommendations to improve waste diversion and reduce food waste. 

Screenshot 2026-07-13 at 3.53.09 PM.png

As part of an Elon Digital Marketing client project, my team partnered directly with HAAND Pottery to develop strategic marketing recommendations for the brand. We researched their customer base, analyzed opportunities for growth, and created strategic recommendations that we presented directly to the CEO.

COURSE & GROUP PROJECTS

selected Course Presentations 

Screenshot 2026-07-13 at 4.04_edited.jpg

As part of an Elon Strategic Management case competition, my team analyzed Nike's business strategy, evaluated industry and competitive positioning, and developed strategic recommendations to strengthen innovation, brand performance, and long-term growth.  

Screenshot 2026-07-13 at 4.14_edited.jpg

As part of an Elon Marketing Analytics course, my team analyzed a Chipotle customer dataset using regression modeling, market segmentation, and cluster analysis to identify consumer trends and develop data driven, real-life marketing recommendations to improve overall business.

Screenshot 2026-07-13 at 4.30_edited.jpg

During my internship with NEJ, I redesigned and modernized the company's client presentation, transforming a PowerPoint into a polished sales and marketing resource. I updated the layout, typography, color palette, imagery, and overall visual branding to better reflect the company's identity. 

Screenshot 2026-07-30 at 11.21.53 AM.png

Analyzed 25 years of USDA import data in Python, building regression and forecasting models to predict beverage import prices based on tariffs, inflation, and GDP while transforming complex economic data into actionable data-driven insights that informed strategic business decision making and long-term forecasting.

bottom of page